HoH is a design and art direction studio founded by Sepidar Hosseini, a multidisciplinary, Stockholm-based art director, graphic designer, and visual artist working primarily within the cultural, social, and non-profit sectors.
Since graduating from Konstfack – University of Arts, Crafts and Design in 2011, Sepidar has run her own studio, focusing on printed, digital, and spatial design, where rhythm, typography, color and ornamentation serve as core elements of her work. Driven by a strong interest in concept development and craftsmanship, she works both independently and in collective processes with youth, fellow designers, and professionals from other fields.
Photo: Jenny Gustafsson
Her practice investigates how visual communication can expand beyond traditional boundaries of methodology and aesthetics, with critical approaches to visuality and power structures. She constantly develops methods for visual storytelling that create immediacy while introducing new perspectives and layers of understanding in her design.
WHAT WE DO:
Art Direction・Visual identities・Graphic Design・Illustration・Pattern Design・Editorial Design・Packaging Design・Spatial and Exhibition Design・Participatory Design・Workshops and Lectures・Visual research and investigations
IN PRESS & MEDIA:
Konstnären #3, 2022
”De refuserades torg”/“The Square of Rejections” by Nora Hagdahl
Tidskriften Form, 2022
Konstfack.se, June 2019
Fotografisk tidsskrift, March 2019
Omforma – Makt/egenmakt, 2018
Tecknaren #6, Dec 2018
”Hur hänger typografi och koreografi ihop?”
SvD Kultur, April 2018
Nöjesguiden #8, 2017
SvD:s Kulturmagasin, March 2017
Tecknaren #2, Dec 2016
”Kritiken i praktiken”
It’s nice that, July 2016
True Womance, April 2016
DN Kultur, 16 May 2015
Arte – Metropolis, 8 Feb 2015
BON, 3 April 2014
Wallpaper City Guide, 2014
DN Bostad, 6 Dec 2013
Tidskriften Form #4, 2013
Kolla.se, Sep 2013
DN Bostad, Aug 2012
Expressen – Leva & Bo, June 2012
Allt om mat #12, June 2012
Metro, June 2012
Plaza Deco #4, 2012
Elle Interiör, May 2012
DN Söndag, 20 May 2012
DN Kultur, 22 March 2012
Vårt Nya Hem #9, 2012
Kodinrakentaja #6, 2012
Residence Magazine #2, 2012
Nordic Design, Dec 2011
DN Kultur, 28 Nov 2011
ETC Stockholm, 21 Nov 2011
Wallpaper Magazine, Oct 2011
Hemma Magazine, Oct 2011
Elle Interiör, Sep 2011
Arts Thread, Aug 2011
Expressen – Leva & Bo, June 2011
SR, P1 Spanarna, 10 June 2011
Cap&Design, May 2011
Konsthopp, May 2011
Signerat.se, May 2011
Trendgruppen.se, May 2011
Kurbits.nu, May 2011
People Stockholm #6, 2009
Neo2Magazine, Nov 2008
DN Kutur, 8 May 2007
GRANTS & AWARDS:
1 year working grant, the Swedish Arts Grants Committee (Konstnärsnämnden).
2022
Winner of Swedish Book Art Award (Svensk Bokkonst).
Swedish Design Price, nomination.
2018
Indigo Awards, Bronze in Integrated Graphic Design.
2018
Swedish Photobook Awards, nomination.
2017
Project grant, the Swedish Arts Grants Committee (Konstnärsnämnden).
2017
Winner of Swedish Book Art Award (Svensk Bokkonst).
2016
Winner of Swedish Book Art Award (Svensk Bokkonst).
2015
Cultural exchange grant, The Swedish Arts Grants Committee (Konstnärsnämnden).
2014
Project grant, the Swedish Arts Grants Committee (Konstnärsnämnden).
2011
Awarded with the Post Office’s Stamps grant (Posten Frimärkens stipendium) at Konstfack for the final exam project “But youIranians are good with patterns”– and other stories about Swedishness.
2011
Ulla Fröberg-Cramér’s scholarship, Konstfack.
2010
Ulla Fröberg-Cramér’s scholarship, Konstfack.
REPRESENTED AT:
National Museum, Stockholm
Röhsska museet, Gothenburg
Photo: Mathilda Franzel
LECTURES, TALKS, WORKSHOPS & TUTORING:
Ongoing
Recurring guest lecturer at several institutions, including Linnaeus University, Folkuniversitete, Konstfack and Gerlesborgsskolan, among others.
2024
CFF (Centrum för fotografi): “The Evolving Photobook – A Conversation with Sepidar Hosseini and Janne Riikonen”.
2022
Form/Design Center in Malmö: “Meet: Anna Mighetto and Sepidar Hosseini – with voices from two perspectives”, arranged by Svenska Tecknare and Illustratörscentrum.
2020/2021
Beckmans College of Design: Head guest teacher at the course “The image in visual communication” including the lecture and workshop “Typography, image and rythm”.
2019
Beckmans College of Design: Opponent at the Bachelors exams in Visual Communication.
2019
Skärholmen's Library: “Skärholmens ABC”, a drop in workshop for children between 6–12 years.
2019
Stockholm / St Petersburg: “Youthtopia”, a workshop in two different versions for art students in Södertälje and St Petersburg, within the project “Fast Forward to the Future” initiated by TOK curators and Grafikens Hus.
2017
Rosengård: drop in workshop in connection with the inauguration of Biblioteksplatsen by DIS/ORDER, in collaboration with Sakaria Studio.
2017
Konstfack College of Arts, Crafts & Design: Opponent at the Master exams in Visual Communication.
2017
Konstfack College of Arts, Crafts & Design: Guest critic “Feedback Sessions” at the Master's programme in Visual Communication.
2017
Nöjesguiden/Madder: Panel about normcreative design in connection with the exhibition Norm Form at ArkDes/ Moderna Museet, Stockholm.
2017
Wendela Hebbegymnasiet, Södertälje:
Workshop series in six sessions about dance and typography with third year art students for the project Dansbana!
2014
Berghs School of Communication: “Utopias”, a three-week course with the graphic design students including concept, lecture and tutoring.
2014
HDK – Academy of Art and Design: Lecture about Normcreative visual communication together with Bastion Studio Lab and Bergen.
2014
Illustratörcentrum: Breakfast talk.
2013
Svensk form: Pechakutcha talk “But you Iranians are good with patterns” at Berns, Stockholm.
SELECTED EXHIBITIONS:
2022
Swedish Book Art, Kungliga Biblioteket, Stockholm.
2019
A book is a book is a book – book design from China and Sweden, China Cultural Centre, Stockholm.
2017–2018
Norm form, ArkDes/ Moderna Museet, Stockholm.
2017
Image for Democracy, Grafikens Hus, Södertälje.
2017
Swedish Book Art, Kungliga Biblioteket, Stockholm.
2016
Swedish Book Art, Kungliga Biblioteket, Stockholm.
2016
Fete du Graphisme, Graphisme des antipodes – Buenos Aires: Portrait d’une mégapole/Stockholm: L’exemple Suédois. Cité internationale des arts, Paris.
2016
Campari Art Gallery: “Fake marble” – Kakan Hermansson and Sepidar Hosseini at Tjugonionde, Stockholm
2012
Hemslöjden at Liljevalchs, Stockholm.
2011
Konstfack Degree Exhibition:“But you Iranians are good with patterns”, Stockholm.
HONORARY COMMISSIONS:
2024
The Swedish Photo Book Award (Svenska Fotobokspriset), jury member.
2023
Master of Ceremonies at Kolla! Award together with Josefine Engström at Färgfabriken Stockholm.
2023
Kolla! Award, Jury Chairperson.
2021–
Association of Swedish Illustrators and Graphic Designers (Svenska Tecknare), representative in the section for Graphic Design (GFS).
2020–2022
HV-Textil Handarbetets vänner, alternate board member.
2019
Konstfack College of Arts, Crafts & Design, jury member representing external professional in the Admissions Group for Graphic Design and Illustration (GFI).
2018–2019
Podium Kultur, board member.
2015–2021
Föreningen Nyckelviksskolan, association member.
2013–2015
Kulturförvaltningen Stockholms stad, reference group.
2012
Nämnden för hemslöjdsfrågor, reference group.
EDUCATION:
2016
Graphic Design: Socialism & Feminism, study circle at ABF, Stockholm.
2015
“Ways of Seeing”, Konstfack (College of Arts, Crafts & Design), Stockholm.
2014
Postcolonial Perspectives in Visual Arts, Stockholm University.
2014
Typography Summer School,
New York City.
2010
Internship at Byggstudio, Stockholm/Oslo.
2008–2011
Graphic Design and Illustration BFA, Konstfack College of Arts, Crafts & Design, Stockholm.
2007–2008
Gerlesborgsskolan (Fine Arts), Stockholm.
2006–2007
Nyckelviksskolan (Arts and Crafts), Stockholm.
2005–2006
Cinema Studies, Stockholm University.
2004–2005
Creative Writing, Stockholm University.
SELECTED CLIENTS:
ABF Stockholm・Absolut Vodka・ADA Sweden・Albert Bonniers förlag・Amfi・Aplace Magazine・Asylgruppen i Malmö・Beckmans College of Design・ Bergs School of Communication・BON・Bonnier Carlsen・Botkyrka Konsthall・Brombergs Bokförlag・CCAP – Cristina Caprioli・CFF Centrum för fotorafi・Cirkus Cirkör・Dagens Nyheter・Danscentrum Stockholm・Design Lab S・Dis/order Collective・ellerströms förlag・Eskilstuna Konstmuseum・ Fanzingo・Forum Bokförlag・Förorten i Fokus・Galago・Gerlesborgsskolan・Grafikens Hus・Gyldendal・HDK-Valand・Ideell Arena・IKEA・Indiska・ Illustratörscentrum・Inka & Niclas・Jönköpings kommun・Karavan Landskap・Kass Produktion・Konichiwa Records・Konstfack・Konstfrämjandet Västerbotten・Konstmuseet i Norr・Koreograf Björn Säfsten・Kulturhuset Stadsteatern・Kungl. Konsthögskolan・Konstgruppen FUL・Kungliga Operan ・Leopard förlag・Lune・Madder・Maja Gunn・Makadam förlag・Koreograf Malin Hellkvist Sellén・Mash Up International・Mattias Olsson film・Mora lasarett・Mångkulturellt Centrum・Nacka Kommun・Nirstedts/litteratur・Nordstedts・Nöjesguiden・Ordfront Förlag・OR/ELLER・Orrefors/Kosta Boda・Ottar/RFSL・Koreograf Paloma Madrid・Postnord・Rabén & Sjögren・Radiotopia・RFSU・Riksteatern・Saloranta & DeVylder・Saturday Monday ・Settings – Normkreativa möjligheter・[sic] film・Side-Show・Silvana Imam・Skärholmens bibliotek・Sony Music・Stadsmuseet Stockholm・Statens Konstråd・Stockholmia förlag・Stockholms tjejjour・Story AB・Stureplansgruppen・Sundbybergs köksbryggeri・Svenska Hemslöjdsföreningen・ Svenska Tecknare・Svensk bokkonst・Sveriges Museum om Förintelsen・Sveriges Ungdomsråd・SVT・Tidskriften Bang・Tidskriften Kritiker・Universal Music・UR – Utbildningsradion・Vivel Patisserie・Västmanlans teater・Weld Company・W.I.S.P・Zebra Katz/Daniel Wirtberg